"We can help you think about sex."
That's the claim from erotic lingerie and sex toys brand Coco de Mer, with the launch of a new film which is entitled "X."
The only words are seen at the beginning: "They say you think about sex every six seconds" and at the end with: "Sex. We can help you think about sex more.".
The campaign breaks today online and in UK cinemas.
The NSFW (not safe for work) short film is the brainchild of veteran TBWA\London creative director Walter Campbell and was shot by a group of directors including celebrity and fashion photographer Rankin, with Vicky Lawton, Trisha Ward, and David Allain via production company Rankin Film.
In a statement, Rankin says: "What I loved about the concept was how it visualized the way in which we absorb information nowadays. It examines our appetite for visceral and engaging imagery, reflecting how we consume as quickly as a click."