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Wednesday 15 October 2014

Gemma Ward and Country Road: 'Summer Wonder' - VIDEO

I watched this ad on Foxtel, and it's more story than TV advertisement.

The Country Road ad featuring Gemma Ward is breathtakingly beautiful. I've not seen such a beautiful ad which makes me stop what I am doing and just watch, and immerse myself as this one. It tells much more of a story than simply presenting a branding exercise.

Watch and tell me what you think. It makes me so excited for summer; it's the kind of Aussie summer I want to have!

The description says:

"We celebrate our birthday with iconic Australian model and new mother, Gemma Ward. Travelling to the northern beaches, we pay homage to the quintessential summer holiday of sun, sand and sea where traditions are built and memories are made. Celebrate 40 years of Country Road summers in modern Australian style."

The video is directed by Jessie Oldfield and Adam Murfet.

Learn more about it here.

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