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Friday 3 October 2014

Sofia Vergara: head & shoulders “Modern Family Tradition” campaign

The head & shoulders “Modern Family Tradition” campaign was launched today with Global Brand Ambassador and Award Winning Actress, Sofia Vergara. Here she is below, and in the cute new video:

Now with 'Fresh Scent Technology', head & shoulders is suitable for every member of the family, so that means everyone in a modern family (see what I did there) can have beautiful, flake-free hair that not only looks, but also smells amazing.

The science-y bit:

To ensure flake-free hair smells just as irresistible as it looks, head & shoulders scientists and leading perfumers have worked collaboratively to develop the Fresh Scent Technology and make dandruff care a truly pleasurable experience. Upon contact with water, each scent bursts to life, giving a revitalising, refreshing, reinvigorating, and surround-scent experience to help set your mood and give you a boost of confidence for the day.

Sofia says: “There are so few products that give you gorgeous hair and confidence, too. I don’t know why people act surprised when they learn I use head & shoulders. It has made my hair and scalp healthy for 20 years and smells amazing. That’s why my family and I use it.”

Lais Koelle, P&G Senior Scientist, says: “Australia is a mixed bag of cultural influences and families that are grounded on their own traditions, so it was important for us to create a range that’s suitable for continued use by each member of the family. head & shoulders with Fresh Scent Technology contains a pH balanced formula, meaning its gentle enough for everyday use; ensuring you continue the tradition of up to 100% flake-free1 hair, whilst also smelling great.”

To see exclusive head & shoulders and Sofia Vergara content, as well as stay connected, informed and part of the conversation, head to www.facebook.com/headandshouldersANZ. 

Stockist and availability:
1800 028 280
Available at all leading pharmacies and supermarkets.

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